What are the categories of Chinese traditional cultural elements in the design of logo design

The main forms of Chinese traditional cultural elements in the design are:
. The use of traditional cultural elements in modern posted design
The so -called "traditional culture" refers to the common, culture and culture of Confucianism, For the baseline, including the organic composition system of various different ideological and cultural content. Traditional Chinese culture is for the inheritance of Chinese culture. It emphasizes the origin of Chinese culture and the objective cultural heritage of objective existence. And we can call it traditional cultural elements from traditional culture. What exactly can represent the traditional Chinese culture elements?中华文明上下五千年，形成了渊源流长的文化知识，传统文化元素自然也包罗很广，以下罗列了小部分元素：中国书法、篆刻印章、中国结、秦砖汉瓦、京戏脸谱、皮影、 Chinese lacquerware, Han Dynasty bamboo slips, oracle bones, and four treasures (砚 台, brush, rice paper, ink) vertical lines, paper -cutting, kites, Ruyi patterns, auspicious cloud patterns, Chinese weaving embroidery (embroidery, etc.), phoenix, color pottery, purple sand pot, China in China Porcelain, Chinese painting, Dunhuang murals, stone lions, Tang costumes, chopsticks, Chinese characters, Jin ingot, Ruyi, gossip, etc.
The design is a purposeful planning. Paste design is one of the forms that these plans will adopt. In the poster design, you need to use visual elements to spread your ideas and plans, and use text and graphics to convey information to the audience. Let people understand your ideas and plans through these visual elements, which is the definition of our design. The design must be moved, enough details can be moved by themselves. The graphic creativity itself can move people, the color quality can be moved, and the texture of the material can be moved. The basic elements in the design are equivalent to the components of your work, and each element must have the purpose of passing and strengthening the transfer information. The traditional cultural elements are so wide that it is the fertile soil that designers absorb nutrients and have a profound enlightenment and reference effect on positive design. In our country, there is such a profound cultural background, the design source of the designer has also been used inexhaustible.
. The use of traditional elements in advertising design
The use of Chinese traditional graphic art and modeling art in design. The simplicity and innocence in the woodcut New Year's paintings, the simplicity and abstraction of the shadow and paper -cutting, the exaggeration and deformation of the Peking Opera Facebook, each can become our design elements, adding a accumulation to the connotation of the design work. The "National Centers · Heart Broken" uses the gradual broken Peking Opera Facebook, symbolizing the crushing of the national essence, hitting people's hearts, and telling the grim of the urgent guardianship and inheritance. Look at the touch of Chinese red in "New Year's Red Envelope" and the waves shaking in the hands of the previous children, conveying a strong Chinese knot that cannot be settled in China.
The traditional text is used as the starting point for advertising. The tissue and use of the lines in traditional Chinese art have achieved the height of the artistic height, the texture pursuit of the line, and the breakthrough of the line image. Innovative use in the design field can often achieve better results. The two works of "Design and Art / Symptoms / Different" and "Homeland Dream" clearly express their deep understanding of the culture and art of our country. The designers have accurately grasped the essence of Chinese art and other Chinese art to form their own belt. It has a strong expression style of oriental culture, perfectly combining the traditional culture and art of the nation into modern design concepts.
1. The application of Chinese characters in modern design:
The ancient Chinese characters span thousands of years and space, and it is still full of strong vitality and unique artistic charm. Chinese characters are a block character based on pictographs. Drive specific expressions through six constituent methods such as pictographs and intentions. In addition, the performance characteristics of "graphic" and "symbolization" can be said to be the most original form of the logo. At the same time, the different representations of various books such as Oracle, 隶, Li, and Kai also provide rich visual elements for modern design.
With the development of the times, standing on a wider information platform for review, never separated from the "image" and "shape" of all things in the world, and the highly simple and generalized Chinese characters are undoubtedly one of them. The design elements with deep vitality and infectious power will be applied to the modern logo design, which will develop a space full of vitality and vitality for modern design. There are no shortage of successful examples around us. For example, the logo of the "Bank of China" is to integrate a "medium" in ancient copper coins, like two doors that are locked, which symbolizes safety and integrity; The tea leaves are placed in the word "king", like a big banner that is rolling in the wind. This clever and perfect combination is both concise and vivid, but also has national characteristics, which makes people forget. In the design of the 2008 Olympic Games, the clever application of Chinese characters once again showed the modern atmosphere of ancient Chinese culture to the world.
2. Traditional graphics and modern logo design
The traditional graphic art source in my country has a long history, and has developed for thousands of years. As early as the birth of the text, the ancestors began to use graphics to convey the thoughts and communication feelings. It is also the earliest graphic art of human beings. China's graphics art not only originated early, but also continued to develop. Although it is fast and slow, it has never been interrupted, such as the graphics on the bronze wares on the Shang Dynasty; The treasure pattern of the Tang Dynasty and the formal form that appeared later. The traditional Chinese graphic resources are extremely rich. In their own development and evolution, they have both the context and colorful style. With their diverse and uniform style, they show unique, deep, and charming charm. The national tradition and national spirit. These graphics have continuously precipitated, extended, and derived from the development of history and the development of history, thus forming a unique traditional art system in China. This system condenses the wisdom essence of the Chinese nation for thousands of years, and also reflects the Huaxia people. The unique artistic spirit.
"Human Pottery Fish Pot" in Xi'an Banpo in Xi'an to the lifelike portrait stone "Jing Jing Xing Qin King" in the Han Dynasty, from the puppet patterns on the bronze wares to the simple shape of Qin and Hanwa. , Guju and simple. It is the image interpretation of the Chinese nation in various periods of social life, and it also truthfully reflects the aesthetic purpose of people in different periods. Many works that are recognized by the world and have distinctive national characteristics and cultural connotation have been inspired by traditional graphics.
The combination of traditional graphic art into the design of modern marks, which is the key to designing modern marks with claiming, era and internationality. But such a combination does not refer to pure copying or simply misappropriation of traditional graphics, but to understand and understand traditional graphics. Based on this A new creative point and inspiration point designed, thereby designing a rejuvenating Chinese modern sign. Hong Kong Phoenix Satellite TV's Taiwan standard successfully borrowed the traditional Chinese phoenix pattern, and adopted the structural form of "joy meeting" unique to China. High intention, the king of the leading peers expressed vividly. With two flying phoenixes, the image of the two flying phoenixes represents the complementary and blending of two different cultures of China and the United States, reflecting the cultural concept of integrating east to west and gathered north and south. The brand of civilization. rn　　三、传统文化元素在珠宝设计中的运用rn　　翻看中华珠宝文化发展史，早在旧石器时代中期我们的祖先就利用兽牙、贝壳、骨管、鸵鸟蛋壳、 During the creation of stone beads and other creation, and by the alternation of the newly -fledged stone in 10,000 years ago, it was further selected to create various decorations such as quartz, jasper, agate, obsidian and other transparent and colored materials. The jewelry category is already very rich. The head jewelry has 笄, comb, and crown; the earrings have ring; neck ornaments have necklaces; hand ornaments have bracelets, 瑗, etc. The body should also be worn on the body, which is composed of 珩, 璜, 琚, etc. Even the materials of jewelry include bamboo, stone, bone, mussels, shells, teeth, jade, gold, etc. Hongshan Culture, Liangzhu Culture, Longshan Culture, and Daxi Culture, whether it is earrings, neck ornaments, arm ornaments, chest ornaments, etc., reflects the strong style and cultural charm of the times. Design is a reflection of consciousness in the material field, objective, and the carrier of history, culture, and art. As a modern jewelry design worker, you must first be based on the fertile soil of Chinese culture. Only jewelry that integrates traditional Chinese and Western cultural elements can be accepted by consumers and markets. The design of modern jewelry reflects a humanistic culture, personalized design, which must attach importance to national characteristics and follow the trend of fashion. In summary, in order to express cultural themes, people can find unique personality from ancient and modern symbols, interpret creation from them, and clearly convey information from ancient times to the present. For example, the dragon symbolizes the right, the phoenix symbolizes the festiveness, the bamboo symbolizes the qi festival, the lotus symbolizes self -love, the pigeons symbolize peace equality, combine these elements of east, west, ancient, and present, use rich imagination, and re -interpret the sensitive era of touch. Creation a new fashion trim. This profound cultural accumulation can reveal personal perceptual memories and cherish values, and convey the eternal significance. If it is only based on the original dragon, phoenix, bamboo, lotus, pigeons, etc., it will lose any meaning of the design.
The culture of any nation is an inseparable part of world culture, although the geographical environment, climate, cultural tradition, customs and social and economy of each country are different, and the ethnic groups of different countries have appeared. Style, it is precisely because of these differences that the world's big family is a distinguished logo and a profound cultural brand.