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scout wholesale jewelry Women who often go shopping or men who are often "" shopping must not be difficult to find that the malls are very similar: rarely more than 5 floors; cosmetics and jewelry on the first floor must be sold, and they are often not set up in the toilet. ; Restaurant may be on the 1st floor or high -rise underground; rarely sells children's supplies on the second floor and 3rd floor.

did you think these arrangements are casual? Then you are just as naive as a small moth in the spider web. The geography of the mall is actually hidden in the sinister secrets of business.

The most expensive, all on the first floor, why do the malls grow like this?

The answer is related to rent, but also related to the eternal purpose of the mall.

usually, the first floor of the mall is the largest, and the rent is relatively high. In the gold area, the rent on the first floor of the mall is even twice the second floor. Cosmetics are consumables, and people need to buy frequently, so the rent to withstand these shops is relatively strong.

. More importantly, the main consumer groups targeted at cosmetics are generally young and middle -aged women. The characteristics of these people are: consumption power is relatively high ... then, let's attract first.

Jewelry, jewelry and other items, the consumption frequency is relatively low, but because of the high profit, the rent tolerance is also high -so when you enter the mall, you will generally find that they are distributed in a ring -shaped distribution. Surrounded you around the mall.

Women are the main consumer army

women's clothing will occupy the best position in the mall except the first floor -generally in the middle of the mall. The location of men's clothing is slightly worse than women's clothing. It will be placed on the same floor as the luggage and sports brand, located on the lower floor of the women's clothing or the upper floor.

The reason is self -evident. The total consumption of women's and men's clothing is as high as 2: 1 in developed countries, that is, whenever a male spent 500 yuan to buy an Xpow Wolf, his girlfriend or wife spent 1,000 yuan to buy ... a bunch of piles of bunch He couldn't name clothes.

The settings of the bathroom, shocking

Themine, catering, video games, and children's categories are usually distributed on high floors. Because they belong to purpose consumption, they are placed on the high level to drive popularity. In addition, the rent tolerance of this type of shop is relatively low.

The settings on the bathroom are also learned. The toilet on the 1st floor of the mall is likely to become a public toilet. It cannot bring too much traffic and it is not cost -effective. But on other floors, it is not so easy to find the toilet.

On the golden route leading to the bathroom, the merchant will display the most teasing main products, or set up a small obstacle on the road -a low cabinet that puts the product in one or two makes you have to use it to use it. The S -shaped route is advancing, thereby increasing your frequency of contact with the product, and may also attract some customers waiting for friends to go to the bathroom. As a chestnut, you finally can't help but go to the toilet, let your girlfriend wait for you for a while. When you come out, you may be like this scene ↓

. The escalator of the mall is mostly X -shaped. If you want to go halfway, you usually walk half a circle along the atrium half a circle. Only to go down the elevator, it is equivalent to visiting a few more stores.

In other words, in order to make you pay for it, the mall is concerned and set up a heavy trap.